What is Link building?

In link building process, we build inbound links with our own site. By doing this actually we are trying to increase the page rank of our website. Web masters of other websites have to be approached and requested in order to do that. It is highly vital for a company to be on sites where the customer goes often and ideal place for link building. This can improve a lot the chances of the customer being attracted to the intended website by having a link on it. Links can be seen on all the big websites like yahoo with different links on it.

What are Links?
What are One-Way Links?
What is a Link Farm?
What are Reciprocal Links?
What is IBL? What is Inbound Links?