What is link popularity?

Link popularity is determined by the inbound and outbound links a website has and the authenticity the links have. For websites to be accessed they need to referred by some other sites but these reference must be from a popular link. Why? Because link popularity not only authenticates a website but also tells about the degree of relevance it is given by the websites of its own category. Example of link popularity can be a link of a car company’s website from another big car company’s website as an authentic source of reference rather than a car company’s link from a retail store.

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