1. What is a click? Is a click a unique visitor?
Title:  Clicking Your Way to Business—and Fraud
Click determines the user’s choice of banner ads.  It is mostly done via advertisings in the web or more popularly known as World Wide Web.  Most businesses use websites as marketing tools and the advertisements will then be monitored by a click-through rate.  A click may or may not be a unique visitor.  Pay per click sites abound and many people abuse them.  There are visitors who continuously click on a banner ad over and over to generate charge, they may or may not show interest in the said ad. Click fraud is now considered a felony in the United States.