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ID #1230

Cost per Lead (CPL)

What is Cost per Lead (CPL)
Title:  Click Fraud be Gone!
Cost per Lead or CPL is the actual cost of each lead bought by a marketer with the use of pay per lead advertisements.  Most of the times, clients are charged for every PPL service.  Lead generation has been getting a lot of good feedback since the inception of Cost per Lead, which is based on quality rather than quantity.  With this new service, it is possible for businesses and their prospects to build a stronger relationship since the focus is on quality which should really be the priority.  One of the greatest advantages of Cost per Lead is the elimination of the widely practiced click fraud.  Cost per lead will usher in shorter sales period with increased sales efficiency.

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Last update: 2008-03-05 06:08
Author: AMB
Revision: 1.0

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