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ID #1032

Corporate Branding

What is Corporate Branding?

 

The term corporate branding is a very vast term that is used to cover under it a very large-scale process. This process is applied to either products and or services that are provided by a specific company. The company’s name is usually used as the brand name and is applied behind the actual product name or in front of it. For e.g. the products that are produced by nestle often have the name of a product is like nestle milkpak. Famous corporate brand names are such like Disney, Coca Cola and IBM, which are used by their respective products.

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Last update: 2008-02-10 06:06
Author: AMB
Revision: 1.0

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