What is a Key phrase? or Keyphrase?

For a website to be ranked higher in the eyes of the search engines and have its products and services located very easily on the worldwide web it should properly construct a key phrase. A key phrase is made up of many words but it can be arranged in different orders and sequences. It is highly vital for the company to think and emphasize the key phrases, which can be used to get to its website, products, and services through a search engine. For key phrases to work they should first be tested to see whether they can effectively link the searcher to the company or not. For example, a key phrase “power play” is used in several games but if we added, “cricket” to it that would only mean the power play in cricket.