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4 Ways How Digitization Has Impacted Advertising

Advertising Lebanon

Digitization has impacted everything which includes advertising as well. People know a great add when they see one, but it is also important that it reaches the right people at the right time, and this is a precise art. Digitization has provided a whole lot of new ways for adds to reach people.  To make sure, you reach the right set of people, you need to be in contact with the right advertising companies in Lebanon. These companies have proper knowledge and channels to propel your ads to the right people at the right time. Let’s have a look at different marketing channels used by some of the best advertising companies in Lebanon, and how these channels can benefit your business.

1. Mobile video advertising

Mobile video advertising

Between the years 2012 to 2014, smartphone consumption has grown to over Ooyalla’s Global Video Index. Audience on mobile phones is what you call captive audience, reason being audience on TV and Radio, people have the liberty to focus on something while these things run in the background.

Mobile do not give this liberty, when on phone, people focus on what they are watching which makes it a great medium for video advertising.

2. Viewable Impressions

Viewable Impressions

Viewable Impressions came to life as a result of the frauds going on with clickable ads. Earlier, people used to put ads at the bottom of their websites which no one clicked. They also used to make bots that clicked these ads to drive up the ad revenue for their clients which resulted in frauds as high as $11.6 billion in 2014.

However, with the advent of ‘viewable impressions’ these problems are getting eradicated. With this technology, advertisers are only charged if the ad appears on a user’s screen for a minimum duration.

3. Native advertising

Native Advertising

Instead of pitching directly for a product directly, native ads works by using long-form blog posts, infographics or videos. Native advertising pieces are aimed art informing, entertaining and inspiring people without direct promotion of a product. For example, instead of pitching directly for a product, native advertising pieces will pitch for a product by telling you about any elaborate usage of the product in form of long copy adds. This is especially effective for millennials who have largely grown impervious to traditional advertising due to over exposure.

4. Behavioural data

behavioral targeting

One of the most powerful ways digitization has effected advertising is by opening up venues and methods to directly measure the effectiveness by capturing data in real time. This has allowed advertisers to focus their budget on selective audience that are most likely to buy the product. This selection is made by segregating audiences into different categories based on their demographics and search histories. Behavioural targeting provides categorized groups based on the analysis of their online searches, Internet browsing habits, purchasing history and much more. This has led to a massive increase in the ROI and has benefited greatly both small sized and large corporations.

iBaroody is one of the best advertising companies in Lebanon with a long list of satisfied clientele. If you are looking for an agency that understands your business and is affordable, iBaroody is the best choice.

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