The digital landscape is undergoing a continuous transformation with technological advancements each year. Your digital marketing efforts won’t succeed if you do not pay attention to the latest trends entering the digital marketplace. In this post, we will shed light on the digital marketing trends for 2018 that every digital marketer should adhere to.
The digital marketplace is highly competitive. If you want to survive the cut-throat competition in the digital world, you need to stay up to date with the latest digital marketing trends so that you can outshine your competitors. Now let’s throw light on some of the biggest digital marketing trends that we are expecting to witness this year
- Influencer Marketing will Gain Importance: Influencer marketing is the process of engaging micro-influencers or renowned celebrities for promoting your brand via social media. The strategy of influencer marketing will continue to grow in popularity this year as big and small brands are equally utilizing the benefits of influencer marketing.
- Video Content Marketing will Dominate: The popularity of video content and video-based advertising is growing significantly. Consumers love watching videos than reading textual content; hence digital marketers are cashing in on live video content marketing across a wide variety of channels for attracting more customers. Facebook, Twitter, Instagram, Snapchat, and YouTube are the most popular platforms for video content marketing.
- Personalized Content: Content will continue to be the king in the realm of digital marketing Lebanon. However, this year, digital marketers will focus more on creating user-centric content to generate the interest of consumers and keep them coming back to your site.
- Personalized Experience: Personalization strategies will have the upper hand this year as digital marketers will put more emphasis on providing personalized online experience to satisfy consumers and enhance customer experience. Digital marketers will take user behavior, their interests, and preferences to offer distinctive customer experience.
- Voice Content Marketing: Voice content marketing is on the verge of exponential growth. Voice-enabled search that allows you to interact with your voice command device in a natural way is all set to make waves in the digital marketing landscape this year. With the advent of voice devices and voice recognition technology, it has become easier for us to ask any question to Voice Assistants such as Alexa, Cortana, Siri, and Google Assistant, and get an instant reply from the devices.
- Artificial Intelligence (AI): Digital marketers will continue using AI for handling speech recognition as well as varieties of searches. AI will also be used for integrating different search methods for customizing the results.
- Chatbots: The popularity of chatbots will grow this year as countless e-commerce businesses are utilizing the benefits of these automated tools for simplifying the process of online transactions. Chatbots powered by artificial intelligence is designed to interact with customers for assisting the customer care department. AI-powered chatbots are capable of delivering information to clients in real time.
- Augmented Reality (AR): The 21st –century shopper prefers to buy products from stores having AR features. Digital marketers will continue embracing AR technology this year to empower the customers so that they can make effective purchase decisions.
So these are some of the digital marketing trends that will mold the digital marketing landscape this year. If you want to stay ahead of the pack, it is high time you streamlined your digital marketing strategy to cater to the ever-changing consumer needs.