Google has recently rolled out its Mobile First Indexing which means Google will now make use of the mobile version of your web pages for indexing as well as ranking. If your website is not geared up for Google’s mobile-first indexing, you should approach web design company to make your website mobile-friendly for your customers.
Since last few years, web-searchers have been making use of web-enabled mobile devices to find information about any place, product or services. Google has recently rolled out mobile-first indexing for enhancing the user experience for mobile web searchers by making the web more user-friendly. Instead of your website’s desktop version, Google will now take your mobile web-pages into consideration for indexing the web.
Google’s mobile-first indexing signifies that websites will now be ranked depending on their mobile version. If your website does not have a mobile version, Google will still index your desktop site. Though Google has affirmed that mobile-first indexing will not affect your website’s search engine rankings, it is advisable to opt for a mobile-friendly site as desktop sites that are not mobile-optimized may fail to load aptly on mobile devices and tablets. Thus, the absence of the mobile version of your site can have a negative impact on your SEO ranking. On the other hand, businesses having a mobile-friendly site can now receive a boost in search engine rankings thereby, surpassing their competitors.
Don’t have a mobile-friendly website? Here are few things you should be aware of:
- If you have a mobile version of your website, but the mobile site does not have as much detailed content as your website’s desktop version, you should immediately consult SEO companies in Lebanon look into the issue as Google’s web crawler will continue indexing your mobile content, without noticing the comprehensive content available on your desktop site. It is advisable to opt for a responsive web design to equalize your content.
- If you have a different desktop and mobile version of your website, it is advisable to focus on your mobile site. Accelerated mobile pages (AMP) are the best for mobile-first indexing as AMP pages load instantaneously on mobile device thereby, enhancing the user experience; however, creating accelerated mobile pages require expertise in web development, metadata, and HTML. If you want to stay ahead of the pack, but are unaware of the technicalities, you can seek help from agencies that offer SEO services.
- Do not forget to use Google’s mobile-friendly tools for testing your site’s mobile-friendliness. Mobile-friendly tool enables you to find out if your web page can be used easily on different mobile devices. As soon as enter your site’s URL to test its mobile-friendliness, the tool will analyze your page to confirm if your page is mobile-friendly or not. In case your site fails the test of mobile-friendliness, Google will point out the slipups identified on your site, and also suggest ways of fixing the same.
- Last but not least, make use of Google Search console to identify all errors; this will also help Google bot to index your web content correctly.
If you do not want your brand to falter in search engine rankings, you should gear up to adhere to the current SEO trends. Thus, make sure you stay on track and get ready to prepare your website for Google’s mobile-first indexing.