What is Link Baiting?

Link baiting is a new trend coming in the search engine optimization arsenal of tactics. In link baiting the web master tries to create a link which has so much attraction in it that people start liking it. Discuss about it on different forums and blog on it. Link baiting is surely to attract fun loving people who like to see and invite changes. That helps search engines optimize by attracting more and more people. You tube can be taken as a classical example of link baiting.