What is Press Release Optimization?

Press Release Optimization is not only tricky but we often don�t get it right because of the simple errors we make. What are these errors that can be avoided to achieve best Press Release Optimization? First thing to avoid is unnecessary length of sentences which takes away the professional look from our press release. The writings should not resemble with those of the previous ones and idea floated in it should be seen as fresh and novel. Proper selection of keywords is also to be taken care of in achieving Press Release Optimization. These are among the few things which should be taken care of that to achieve better Press Release Optimization.