HOW TO FIND OUT WHAT IT IS GOING TO TAKE TO DOMINATE CERTAIN KEYWORDS IN THE SEARCH ENGINE RESULTS?

The best way to find out how to dominate certain keywords in search engine results is through Search Engine Optimization. Through this process, the number of hits on a website through a search engine can be increased and improved. Before beginning the SEO process, some work should be done on the concerned website.

The purpose of the website (what it is for) must be defined clearly. For example, whether it is for business or for information must be defined. Then, different keywords must be used to describe the product or service. Jargons used within that particular industry must be avoided as the laymen will not use those terms while searching for the product or service using the search engines. Industry insiders can be consulted while coming up with different keywords. The virtual world is a global village. People of different countries may use different keywords to describe the product or service offered by the website. All the likely keywords must be taken into consideration. If these keywords are ignored, then the website would lose the hits.

After these procedures are complete, the SEO process begins. Open a search engine and type the keyword used in the website in the search box to view the search results. If the concerned website does not appear in the first page of the search results, then it means that the website is not properly optimized for that keyword. Try a different keyword used in the website. If only a few keywords are used again and again in the website, the search would reflect only these words and the website evaluation would be poor. If more keywords are used, then these keywords can be used in the search engines to check the optimization levels.

It is better to use MSN search or Yahoo! Search while performing Search Engine Optimization. These search engines give more weightage to page content relevance than Google. View the keywords used by the websites which occupy the top twenty positions in the search results page. All search engines have a cache facility. This cache facility provides a list of the number of times a particular keyword has been used by websites which are in the top spots in the search results. This will give an idea of the keywords to use in order to make a keyword dominate in the search engine results.

If a particular keyword is used by only a few other websites displayed in the search engine results page and the concerned website is at the top, then that is the way to go. Search Engine Optimization is a very useful marketing strategy for business sites. If the website is highly optimized for a particular keyword which millions of Internet users use while searching through a search engine, then the number of hits to the concerned website through the search engine would increase manifold. This way, a certain keyword can dominate the search engine results.