What is link exchange?

A link exchange is the exchange of links reciprocally between two companies to benefit each other�s visitor traffic to go on each other�s website. By this way for the companies are benefited by increased viewer ship and access. With the help of link exchange we can achieve good ranking due to the increased accessibility. Link exchange should only take place if both the companies match in some way or related other wise it can do more damage then benefit. Like two unrelated links are exchange between a pharmacist company�s and a garment company�s website that would obviously be not a match worth it.

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