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ID #1228

Cost Per Action (CPA)

What is Cost Per Action (CPA)
Title:  CPA, Sales Predictor
Cost per Action is an online marketing campaign wherein payment is decided by registrations to websites or sales. These two are most common because they determine if marketing efforts are really converted to predetermined goals for advertising.  Cost per Action or CPA works together with Cost per Impressions (CPM) and Cost per Click (CPC) models.  With CPA, the marketer is taking a plunge in website advertising without actually knowing what the profits will be.  This is because everything depends on a web site’s ability to attract customers.  The most common performance-based sites are those which consider the kind of reward early on and how much they are willing to pay for it.

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Last update: 2008-03-05 06:05
Author: AMB
Revision: 1.0

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