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ID #1231

Cost per Order (CPO)

What is Cost per Order (CPO)
Title: Immediate and Long-term Profit with CPOs
There are many forms of advertising that uses Cost per Order these are the Direct Response Television or DRTV, print advertising, online banner campaigns, and direct mail.  Cost per Order is a good vehicle for online marketers to manage their accounts.  CPO is flexible and can be used from the tiniest keyword to as huge as engines.  It is helpful for marketing campaigns that are far-reaching.  With all its advantages and great functions, CPO’s target is not easy to setup.  Example of this is an order which will most probably have immediate value on a customer’s lifetime perceived value.  As a marketer, you can use both of these in arranging your Cost per Order targets.

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Last update: 2008-03-05 06:09
Author: AMB
Revision: 1.0

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