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ID #1243

Banner blindness

What is banner blindness?
Banner Blindness means, when a visitor ignores the banner like information while visiting a website. When a visitor visits a website and he ignores the information which is given banner then it is called as banner blindness.  Banner may contain any information. You will come across two different types of banners. They are, internal advertise banners and external navigational banners. It is not necessary that the visitor of website will go through the banner, because banner has little effect on the visitor. There was a survey and the result showed that, the text which is large, colourful and animated is the frequently used. These types of text can attract the readers as well.


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Last update: 2008-03-06 01:48
Author: AMB
Revision: 1.0

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