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| USA : Telephone (713) 239 - 9322

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ID #1064


What is CTA?

CTA stands for customer target advertising. Every reader coming to a website wants to find something of his own interest. Customization of the content is therefore a key to successful network traffic generation and more frequent visits by the visitors. New softwares now make it possible to only allow access to users which have the rights to do so. CTA helps in putting real life to customization recognized by the visitor’s different characteristics. These may include type of Internet connection to determine the speed, the geographical location of the customer, and other different attributes needed to be determined accurately to use the right type of content and attract the customer according to the segment of the market he belongs to.

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Last update: 2008-02-10 06:45
Author: AMB
Revision: 1.0

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