Cost per click is the payment mechanism for the advertisers online decided on the basis of the number of clicks their website link has been clicked to make them payment accordingly but only when their website link has been clicked. Cost per click also includes bidding for keywords by the advertisers which their potential or target customer will most probably use to find their product or service. Whenever a query matching advertiser’s key words is typed in a search engine the advertiser’s page is also shown with the other links as a result of the search. These are also called the sponsored links. Cost per click helps advertiser to curtail its cost to only the number times his website has been visited.

CPC