What is Paid Search Marketing?

There are many search engines which advertise for different things. Any advertising that search engines sell to advertisers is referred to as paid search marketing. Paid search marketing has been populated very much in the last three years. This is prevalent since Yahoo's acquisition of Overture and Google's introduction of AdWords. If we want to develop a successful paid search campaigns then it requires extreme industry knowledge and experience Instead of relative youth of the industry.

Firms specializing in paid search marketing come from three backgrounds according to the buyer's guide to Paid Search Advertising (PPC-Pay Per Click) Agencies from Marketing Sherpa.