Geo targeting is a term used in internet marketing, where your advertisements are country or language specific. The ads created will be accessible only to those residing in those countries, states or cities, or use those languages.
Geo targeting helps efficient, small competitors to get noticed. Such advertising is getting popular with countries that adopt slowly, as more and more people can relate to them. Audiences beyond US were not targeted by the advertisements once, but today micro targeting greatly helps business like real estate.
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