Animated Logos Bumper Videos
Animated Logos: Any Logo or Mascot turned into a very short video to show animation. Usually between 2 seconds and 5 seconds maximum. On the web and the Advertising world they are called what they are “Animated Logos”. However in the Media although it is still an animated Logo? They prefer calling it BUMPERS.
The reason why it’s such a short video that bumps/interferes/inserted in between video segments and TV station shows such as to separate Advertising videos from the actually Videos played. Let us put it into a very simple language: Bumpers are used to remind TV viewers what TV station they are watching. The TV station is also Branding their name over and over into the minds of the TV views and movie watchers.